Sunday, November 24, 2024

India overtakes France as UK’s largest Scotch whisky market

India has overtaken France to become the UK’s largest market of Scotch whisky in terms of volume with a 60 percent hike in imports in 2022 over the previous year, Scotch Whisky Association (SWA) reported.

According to the report by the Scotch Whisky Association the Indian Scotch market has grown more than 200 percent in the past decade. The report cited that India imported 219 million 70cl bottles of Scotch compared to France’s 205 million last year .

As one of the key sectors of focus for the UK in the free trade agreement (FTA) talks with India, now in their seventh round of negotiations, SWA said that despite the hike in volume still makes up only a fraction of the Indian whisky market due to high tariffs.

“Despite double-digit growth, Scotch whisky still only comprises 2 percent of the Indian whisky market,” the association said on Friday.

“SWA analysis shows that a UK-India FTA deal, which eases the 150 percent tariff burden on Scotch whisky in India could boost market access for Scotland’s whisky companies, allowing for an additional GBP 1 billion of growth over the next five years,” the industry body said.

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